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Coeur d'Alene, Idaho
Maker, photographer, and builder of brands in North Idaho.
Founder of Craft & Lore. Behind the camera for leather, watches, and the backcountry. Building websites and marketing for small businesses at Northland Consulting.
Reels / 07 videos
Short-form video for brands and events. Tap to play.
Work
Founder · Est. 2014
Craft & Lore
Heritage leather goods made by hand in Coeur d'Alene. Wallets, belts, and bags in Horween and Wickett & Craig leather. I built the brand from the bench to the storefront.
craftandlore.com →Photographer
Photography
Product and lifestyle photography for brands, a long-running watch series, and field work across the Inland Northwest. Available for commissioned shoots.
View galleries →Principal
Northland Consulting
Websites, Shopify and WooCommerce stores, branding, email marketing, and business structure design for small businesses in North Idaho and beyond.
northland.consulting →About
Chad Nathaniel Von Lind
I started Craft & Lore in 2014 with a few hides and a workbench in Coeur d'Alene. Growing it meant learning to photograph the work, then to build the website, write the emails, and run the ads.
Those trades became their own practices. Today I shoot for myself and for clients, and through Northland Consulting I help small businesses build the stores and brands their work deserves.
